Meta Ads : Instagram & Facebook Advertising That Generates Leads

Stages of Targeted Advertising Setup
Platforms for Targeted Advertising

Meta Ads


TikTok Advertising


LinkedIn Ads


Telegram Ads


X Ads


Расширяем возможности
Reddit Ads – Attract customers through advertising in relevant communities and interest-based discussions.
Spotify Advertising – Reach your target audience with audio and video advertising across Spotify.
Targeted Advertising Setup: Instagram, Facebook, TikTok, LinkedIn & Threads
Who Is Targeted Advertising Right For?
Competitor Audiences
Interest-Based Audiences
Retargeting & Lookalike Audiences
Targeted Advertising Case Study
Promoting Tarot, Psychic and Astrology Services
Project Details
- Industry: Esoteric services
- Services: Tarot, psychic services, astrology
- Region: Ukraine
- Channel: Targeted advertising
- Goal: Attract new clients and generate inquiries
Project Objective
The main objective was to attract an interested audience for tarot, psychic, and astrology services and establish a consistent flow of inquiries from social media.
- Identify audiences with a high level of interest in the services
- Segment users based on interests and behavior
- Create advertising messages for different audience segments
- Reduce the cost of acquiring potential clients
- Ensure consistent and stable campaign performance
Promotion Strategy
Audience Segmentation
We segmented the target audience based on interests, needs, and potential demand for the services.
Ad Creatives
We developed multiple visual concepts and advertising messages to test different approaches and audience responses.
A/B Testing
We continuously tested audiences, ads, and advertising formats, focusing the budget on the most effective combinations.
Continuous Optimization
We analyzed campaign performance and continuously reallocated the budget toward the most effective audience segments and advertising combinations.
Tools and Methods Used
- Targeted social media advertising
- Traffic acquisition campaigns
- Service promotion campaigns
- Content marketing
- Audience segmentation and testing
- A/B testing of advertising creatives
- Continuous campaign optimization
Results
The key factors behind the results were continuous audience testing, creative optimization, and ongoing campaign management.
+ 8 904 Post Engagements
Targeted Advertising Case Study
Promoting Computer and Laptop Repair Services
Project Details
- Industry: Computer repair services
- Services: Computer and laptop repair and technical support
- Markets: Multiple markets and countries
- Channel: Targeted and digital advertising
- Goal: Attract new customers and generate inquiries
Project Objective
The main objective was to build an effective advertising system for promoting computer and laptop repair services across multiple markets while ensuring a consistent flow of qualified inquiries.
- Develop a unified strategy for multiple markets
- Adapt advertising messages to different countries and audiences
- Test different advertising hypotheses
- Increase the number of qualified inquiries
- Reduce customer acquisition costs
- Build a scalable advertising model
What We Did
- Developed a new multilingual digital marketing strategy for the brand
- Conducted extensive A/B testing of advertising creatives, marketing hypotheses, and target audiences
- Developed advertising messages tailored to the specifics of each market
- Segmented audiences by device type, technical issues, and repair needs
- Adapted advertising campaigns to different languages and countries
- Built a unified system for attracting potential customers
- Optimized campaigns based on both cost and inquiry quality
Promotion Strategy
Multilingual Advertising
We created advertising campaigns with localized ads and offers adapted to the specifics of each market and language.
Audience Segmentation
We segmented users by device type, type of technical issue, interests, and readiness to use computer repair services.
A/B Testing
We tested ad creatives, offers, copy, language versions, and target audiences to identify the most effective combinations.
Optimization
We regularly analyzed inquiry costs and shifted the budget toward the most effective campaigns and markets.
Tools and Strategies
- Service promotion campaigns
- Traffic acquisition campaigns
- Multilingual advertising campaigns
- Content Marketing
- Target audience segmentation
- A/B testing of advertising creatives
- Localization of advertising messages
- Advertising campaign analytics
- Customer acquisition cost optimization
Results
+112% — advertising traffic
−34% — cost per inquiry
+91% — advertising traffic conversion rate
With an advertising budget of 72,000 UAH, we generated more than 250 qualified inquiries at an average cost of approximately 285 UAH per inquiry.
The key factors behind the results were the multilingual strategy, market-specific campaign adaptation, and continuous testing of new advertising hypotheses.
Financial Performance
- Advertising budget: 72,000 UAH
- Qualified inquiries: 252
- Cost per inquiry: 285 UAH
- Increase in inquiries: +136%
- Increase in advertising traffic: +112%
- Reduction in cost per inquiry: −34%
- Increase in conversion rate: +91%
- Overall performance increase: 2.3×
+91% - Advertising Traffic Conversion Rate
Targeted Advertising Case Study
Promoting Burger Delivery in Odesa
Project Details
- Industry: Food delivery
- Product: Burgers and prepared meals
- Region: Odesa
- Channel: Targeted social media advertising
- Goal: Increase orders and attract new customers
Project Objective
The main objective was to increase the number of burger delivery orders in Odesa, attract new customers, and build a stable flow of clients from social media.
- Analyze competitors and their advertising strategies
- Identify the most promising target audience segments
- Develop tailored offers for different customer segments
- Increase the number of delivery orders
- Reduce the cost of acquiring new customers
- Improve the performance of advertising traffic
What We Did
- Analyzed competitor activity and their advertising strategies
- Segmented the target audience and developed personalized positioning for each segment
- Developed and implemented a unique content strategy
- Integrated promotion and communication into a unified marketing system
- Established a consistent visual brand style across social media
- Strengthened promotion with original static and dynamic graphics
- Integrated digital research insights into the overall marketing strategy
- Continuously analyzed campaign performance and optimized budget allocation
Promotion Strategy
Market Analysis
We analyzed competitors' offers, advertising formats, and audience behavior in the food delivery market in Odesa.
Audience Segmentation
We segmented the audience by interests, behavior, and needs to deliver relevant offers to each customer segment.
Content & Creatives
We created a series of static and dynamic advertising materials that showcased the product and encouraged customers to place orders.
Optimization
We tested advertising hypotheses and reallocated the budget toward the most effective campaigns and audience segments.
Tools & Strategies
- Targeted advertising
- Promotional advertising campaigns
- Traffic acquisition campaigns
- Content Marketing
- Target audience segmentation
- A/B testing of advertising creatives
- Static and dynamic graphics
- Advertising campaign analytics
- Continuous advertising budget optimization
Results
+87% — advertising traffic
−32% — customer acquisition cost
+96% — advertising traffic conversion rate
With an advertising budget of 68,000 UAH, we generated more than 160 qualified inquiries and increased the number of orders without a proportional increase in advertising costs.
The key factor behind the results was the integration of advertising strategy, content marketing, audience analysis, and continuous campaign optimization.
Financial Performance
- Advertising budget: 68,000 UAH
- Qualified inquiries: 160+
- Cost per acquisition: 425 UAH
- Increase in orders: +118%
- Increase in advertising traffic: +87%
- Reduction in acquisition cost: −32%
- Increase in conversion rate: +96%
- Overall performance increase: 2.1×

+87% — Advertising Traffic
Targeted Advertising Case Study
Promoting A-TENT — Custom-Built Hangars
Project Details
- Company: A-TENT
- Industry: Hangar manufacturing and construction
- Services: Custom-built hangars
- Region: Ukraine
- Channel: Targeted advertising on Instagram
- Goal: Attract potential customers and generate leads
Project Objective
The main objective was to improve the performance of A-TENT's targeted advertising and ensure a consistent flow of potential customers interested in custom hangar construction.
- Identify and segment the target B2B audience
- Identify the most promising segments of potential customers
- Develop advertising offers tailored to different business needs
- Reduce the cost per lead
- Increase the number of qualified inquiries without increasing the advertising budget
- Improve the overall performance of advertising campaigns
What We Did
- Conducted a comprehensive audit of Instagram advertising and identified key growth opportunities
- Identified strategic areas for scaling advertising campaigns
- Segmented the target audience by business type, needs, and interest in hangar construction
- Developed personalized advertising offers and creatives for different audience segments
- Built a lead generation funnel through Instagram
- Conducted A/B testing of advertising creatives, offers, and target audiences
- Implemented systematic campaign optimization based on lead cost and quality
- Set up analytics and regular monitoring of key performance indicators
Promotion Strategy
Audience Segmentation
We segmented potential customers by business type, industry, needs, and estimated construction volume.
Personalized Offers
We developed advertising messages and offers tailored to the specific needs of different potential customer segments.
A/B Testing
We tested advertising creatives, ad formats, offers, and target audiences to identify the most effective advertising combinations.
Continuous Optimization
We analyzed lead costs and quality and reallocated the budget toward the most effective advertising campaigns.
Tools & Strategies
- Targeted advertising on Instagram
- Target audience segmentation
- Lead Generation
- A/B testing of creatives and advertising offers
- Retargeting
- Advertising campaign analytics
- Lead acquisition cost optimization
- Advertising funnel automation
Results
+124% — leads
−37% — cost per lead
+138% — advertising traffic conversion rate
With the advertising budget maintained at 95,000 UAH, the number of leads increased to 306, while the average cost per lead was just 310 UAH.
As a result, the overall performance of the advertising campaign increased by 2.5× without increasing the advertising budget.
The key factor behind the results was systematic work with the target audience, advertising creatives, offers, and continuous campaign optimization based on real lead cost and quality metrics.
Financial Performance
- Advertising budget: 95,000 UAH
- Leads generated: 306
- Average cost per lead: 310 UAH
- Qualified inquiries: 270+
- Increase in leads: +124%
- Reduction in cost per lead: −37%
- Performance increase: 2.5×
- Budget change: No increase

Average Cost per Conversion by Industry
Ready to discuss your project?
+4 872-784-99-38
Write to Us
- Customer persona research
- Competitor audience analysis
- Interest and behavior targeting
- Geographic and demographic segmentation
- Lookalike and remarketing audiences
- 100+ successfully managed projects
- Data-driven advertising strategies
- Precise audience segmentation
- Continuous testing and optimization
- Transparent reporting and analytics
- Experience with local and international markets
+4 872-784-99-38
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